To understand the importance of digital marketing in the field of education, we first need to know what digital marketing really is. Digital marketing is about reaching consumers using the internet, social media, search engines, and other channels. Technology is rapidly changing. If you want to succeed, your marketing strategy should be driven along with the dominant technology.
Today, digital marketing is becoming an integral part of a business organization. There are billions of people around the world using marketing tools to promote their business online.
So, Why Digital Marketing in Education Sector?
Everything is becoming digital. The education sector is shifting from the traditional approach to digital commercialization. Therefore, today’s educational institutions are aiming to break away from traditional marketing and move to the cloud every day to attract more students.
The education industry is more competitive than ever, which means your marketing needs to be as effective as possible. The education industry offers fierce competition as it is increasingly difficult to attract students, especially when your audience now knows more about all marketing channels. They know which schools, universities and laboratories are better. Which colleges/schools offer the best courses, scholarships and benefits these are the most worrisome topics for students. So, your educational digital marketing campaigns need to be more focused and thoughtful than ever.
Institutions believe they need to launch digital marketing campaigns to attract more students, generate leads, and promote courses and scholarships. To do this, you need to follow a specific marketing strategy. This will be discussed in more detail in the next section.
Digital Marketing Strategies for Educational Sector
Educational institutions need strategies to reach their goals and to overtake their competition. It doesn’t matter if it’s a small institution or a large one. Every school needs marketing and there are strategies to fit all sizes.
There are many educational institutions that are competing with each other. They implement different marketing strategies to promote courses, scholarships, admissions, pricing, discounts, etc. Strategic education sector is more likely to succeed in such a competitive market, some such tactics are:
Identify the decision-makers
Understand who will make the decision about your targeted students. Students between the ages of 10 and 19 may have parents to decide. And there can be an active student over the age of nineteen who can make their own decisions. This will make it easier for institutions to target the right audience.
Promote Digital Classes
COVID-19 has completely transformed the educational system, online classes are more popular than ever before and seem likely to stay that way moving forward. So, the right thing for educational institutions to do now is to integrate contemporary technology with online learning.
Start Digital Marketing Campaigns
a) Social Media Marketing
There are about 2.62 billion social network users worldwide. That’s a huge number of people you can connect with and market your school with minimal budget.
Social media can be a great marketing tool because your community already interacts on a daily basis with various platforms like Facebook and Instagram. Parents and students want confirmation -outside of your school’s website – to see what real everyday life will be like in the school/college. So, not having a presence on these platforms means missing out on a lot of potential students.
b) Email Marketing
Email marketing for educational institutions is all about implementing targeted and personalized email strategies and emails as a cost effective way to deliver targeted messages, improve hiring quality, increase enrollment and retention rates, and connect with current and future students and alumni.
Email is one of the most successful channels for strategic marketing for educational institutions. It helps you personalize the student experience based on their interests, data and interactions with your institution.
c) SMS Marketing
Students are encouraged to spend less and less time in educational institutions through e-learning. Which is why Bulk SMS is the ultimate communication tool between educational institutions, students, parents and staff.
Schools, universities and other types of educational institutions can greatly benefit from integrating text messaging into their existing communication systems. Here are a few ways educational institutions can benefit from SMS:
- Event Notifications
- Alerts about emergencies
The demand for quality education is increasing day by day. Students are becoming more self-disciplined and they want the best knowledge. With the internet making everything closer, finding a college is just a few clicks away. This is exactly why the focus is on increasing online traffic to the college/university website. Therefore, it has become a necessity to look at the right strategies related to SEO for educational institutions.
Which platform to use for online classes?
Since the COVID19 outbreak, online learning has become central to everyone’s life. The pandemic has forced schools, universities and businesses to work remotely, and online learning is booming. There are several platforms for online courses like Zoom, Google Meet, Microsoft 365 Solutions, etc. However, with so many options, choosing the best one can be confusing. The purpose of this section is to demonstrate why Microsoft 365 has the greatest potential benefits for educational institutions.
At Technorio our comprehensive solution is the one-stop-shop for all your technology needs. We are an IT Company and Digital Agency that provides your institution with all the necessary services and support. Our Microsoft 365 solutions cover a wide range of applications that your organization may require, especially for online courses. Our solutions include Word, PowerPoint, Teams, Outlook, Excel, and Cloud, and more.
Security features built into Microsoft 365 helps you protect your corporate data, fight cyber threats, secure your user data, and manage your users and devices. It enables you to connect with people, train your team, and host webinars for up to 1,000 attendees. Meetings can be conducted in together mode to create an engaging overall experience.
Digital marketing has the highest conversion rates, provides instantaneous feedback, is very cost-effective, measurable, and highly accessible. Another reason educational institutions should implement digital marketing is that one of its elements is social media, which 99% of students use to interact with each other.
Therefore, Digital Marketing for Educational Institutions today is of immeasurable importance. If you haven’t yet established a digital presence for your institution, don’t wait any longer!